Rice is coming to an extinction and human race is in serious danger. The effects of global warming has destroyed agricultural lands, flooding some parts and at the same time drought made the rest of it barren. Rice farming is being abandoned as a line of work as other opportunities such as city life and modernisation is being considered by agriculture workers. Plantations being developed into real estates and industrial sites, vast fields being converted as grasslands for cattle raising which literally provides more income than the traditional rice and crops propagation. Population expansion is in great demand of food for everyone, famine is being experienced in some parts of the world and its becoming a serious problem.
While the rest of the world are busy resolving the problems concerning the destruction of the ozone layer, here comes another world phenomenon. Food shortage is being suffered in places that were known to be the producers of the world. Countries like Thailand, Vietnam, India and Philippines were vast rice suppliers for decades and now are undergoing a serious dilemma… coping up with globalisation of trades by exporting rice throughout the world leaving no supply to its local consumers. These factors may result in great poverty.. . that may possibly cause war in the long run as nation will go against another fighting for survival. Competition amongst privileged and the less- fortunate ones may possibly rise creating conflicts and insurgencies.People of today must see these reality and act to save the world. Human existence is at risk and if we don’t act on it now, the rest of the genius world will turn into history.


In the law of media ethics, a responsible broadcasting is strictly observed. Basically, the main objective is to expose the truth for the awareness of everyone concerned, however, there are some limitations that should be considered for the welfare of the viewers and everyone involved. Looking at these helpless people perform to look silly to win a cash prizes is as bad as watching a bleeding crippled person, being asked to dance in exchange of help.

